Wednesday, October 17, 2012

The Philippine Media in the 1950s to 2010s decade


1950-1960
BEC airs
  • the drama Flor de Luna (with its TV adaptation in the late 1970's this time on KBS/RPN)
  • the variety show Mahiwagang Kahon/Magic Box
1952
  • The FEATI Institute of Technology conducts academic experiments with television.
  • BEC becomes the first Philippine media station to establish a provincial radio station, as it launches 3 more provincial radio stations--one in Davao, one in Dagupan and one in Naga.
  • Judge Antonio Quirino, President Elpidio Quirino's brother, plans to ask a TV franchise from Congress but backs out due to charges of nepotism and instead buys 70% of BEC from Lindenberg.
  • September: BEC changes into Alto Broadcasting Systems (ABS) after its new co-owners--Aleli (AL) and Tony (TO), the nickname of Judge Quirino. Lindenbreg is still part owner, this time as ABS general manager.
  • 4th quarter: Quirino begins negotiating for TV equipment with David Sarnoff of the radio company RCA via Quirino's friend Marvin Grey, whose family is a friend of Sarnoff's. 

1953
Eugenio Lopez Sr, owner of newspaper Manila Chronicle, gets a TV franchise from Congress.
  • February 1: The first TV station in Asia begins in Japan, with the first TV broadcast of the NHK.
  • May: Quirino sends Jose "Joe" Navarro, Arcadio "Cady" Carandang, Henry "Slim" Chaney and Romualdo "Romy" Carballo to RCA in New York to study TV technology. ABS, via Quirino, begins importing 300 TV sets with the help of the Binondo hardware store Joe's Electronics and sets up the TV sets in restaurants, hospitals, church plazas, advertising agencies, hotels, other public places and homes of prominent people. Lindenberg and Chaney bring TV technology in the Philippines afterward and training of ABS employees in TV technology starts.
  • July: The ABS TV tower is set up in San Juan.
  • September: ABS launches DZBC as DZAQ (AQ for Quirino's initials) as the Philippines' most powerful commercial radio station with the ABS tower--then a 50 KW transmitter and begins test TV broadcasts. ABS general manager Tony Chavez flew to Tokyo in Japan to meet with executives of the Matsushita company and buy from them the antennas to distribute for the TV sets.
  • October 7: Quirino and Lindenberg open ABS's DZAQ Channel 3, the first commercial TV station in the Philippines and in Southeast Asia. 
  • October 23: DZAQ Channel 3 begins telecast to TV audience of mostly rich people. [A TV set then costs P1,200--10 times the monthly salary then. 1 out of 2,000 Pinoys own a TV set.] Quirino's birthday party at his residence in San Juan with President Quirino as special guest--the first TV coverage of a special event--airs on ABS then. ABS telecasts 50 miles from San Juan at 6:00-10:00pm starting then.
  • 4th Quarter: The open spaces above the Republic Supermarket at Florentino Torres Street in Manila is ABS's new studio complete with a transmitter from RCA. Quirino uses ABS as an information medium for the reelection bid of the sickly President Quirino.  ABS reports the reelection campaigns of President Quirino, the Philippine national elections and the eventual win of Ramon Magsaysay as president.  ABS broadcasts old American movies, films from foreign embassies and special events.
  • November 23: ABS then airs Edmond Rostand's romantic drama Cyrano de Bergarac, the 3-hour full-length play, the first play on TV and the first big dramatic production on TV with Jesuit priest and media pioneer Father James Reuter as director.

1953-1960
ABS airs
  • the comedies Candid Camera, Life with Father, Eddy Cantor Comedy Theater and I Love Lucy, which re-airs in the 1990s on IBC
  • the drama Highway Patrol, Gene Autry, I Led Three Lives and Mister District Attorney
  • the variety shows Pista ng Caltex, Unahan sa Kampana/Rush to the Bell, Kualta Na/Money Now, Vi-Milk Party, Children on Parade, Your Show of Shows and Tawag ng Tanghalan/Call of the Stage for which the first TV advertising contract is signed, being handled by J. Walter Thompson Philippines for Proctor and Gamble-PMC
  • the newscast Tomorrow's News Aired Tonight
1955
ABS gets a TV companion: the Clark Armed Forces Television Station Channel 8. [Ownership of a TV set becomes a status symbol as 6,000 TV sets are found in the Philippines then.]
  • September: ABS covers The Taal Volcano Eruption and introduces TV as public service.

1956
  • September 24: ABS gets a new companion--Lopez brothers Eugenio Sr. and Fernando, owners of newspaper Manila Chronicle, inaugurate the Chronicle Broadcasting Network (CBN) with its radio station DZXL, the country's first FM station.

4th Quarter: CBN's DZXL wins over ABS's DZAQ in audiences. CBN launches another FM station DZYL.
1957
  • CBN airs the variety show Student Canteen, the Philippines' first and top noontime variety show.
  • January-February: Eugenio Lopez Sr negotiates the selling of ABS with Quirino.
  • March: ABS and CBN report the airplane crash death of President Magsaysay and the Philippine national elections that sees the win of Carlos Garcia as president.

1958
  • January: CBN buys ABS from Quirino with the memorandum of agreement signed on a breakfast table napkin.  The Lopezes then incorporate ABS and CBN under the name Bolinao Electronics Corporation (BEC--the original name of ABS), making BEC the 1st Philippine radio-TV network.
  • April 19: BEC opens its second TV station Channel 9, with Eugenio Sr's eldest son Eugenio Jr as manager and Jaime Navarro as production manager. Channel 9's working transmitter consists of bamboo strips and rags.  
  • Post April: Eugenio Lopez Sr's son Eugenio Jr gets TV traning from Lindenberg and Chaney.  Romy Caraballo and Cady Carandang, co-trainees of Chaney, start building the BEC TV station and studio at Aduana in Intramuros in Manila.

1959
BEC opens 2 more radio stations in Metro Manila: DZMM and DZRD.
BEC airs
  • the variety show The Perry Como Show and the NCAA Basketball Games
  • the dramas Tombstone Territory, Annie Oakley and Dragnet
  • other shows like Chelsea Dancetime, Pacosta Hit Parade, Darigold Jamboree, Tia Dely/Aunt Dely, United American Tiki-Tiki and Operatang Sampay Bakod/Operation Clothesline
1960
BEC begins to air shows from its American partner, the United States' NBC (National Broadcasting Corporation).  It also begins to air the variety shows Cooking with Nora Daza, Del Marquez Variety Musical and Bellman Baby Powder Parade--the shows sponsored by the ad agency Advertising and Marketing Associates with Antonio de Joya as manager then
Events take a turn on BEC this year.
  • BEC introduces promo girls who introduce the next programs to air on Channel 3.
  • June: BEC opens another radio station DZRC.
  • September 25: BEC airs the first televised Mass at 9:00am at the Manila Cathedral on Channel 3 with the then Archbishop of Manila Rufino Cardinal Santos as main celebrant and Fr. James Reuter as the Mass narrator.
1960-1970
BEC launches
  • the comedies The Gloria and Luis Show with Gloria Romero and Luis Gonzales, Buhay Artista/An Artist's Life with Dolphy and Panchito, Super Laff InTang Tarang-Tang and Kami Naman/Our Chance
  • the variety shows Lucky Strike ShowTony Santos PresentsStop Look and Listen (the Philippines' first daily noontime variety TV show), Oras ng Ligaya/Hour of JoyThe Gloria-Eddie ShowStar CaravanD' SensationsNoontime Matinee andAriel Con Tina/Ariel and Tina
  • the talk show Two for the Road
  • the dramas Santa Zita and Mary Rose, TeenagersMga Aninong Gumagalaw/The Moving ShadowsThe Twilight Zone(from the United States) and Ang Mahiwagang Daigdig ni Doray/The Magical World of Doray
  • the coverage of the MICAA basketball games
Events take a turn at BEC this decade.
  • TV becomes available to the middle class and the poor people. [40 out of 1,000 Pinoys then own a TV set.]
  • BEC has new studios in Dewey Boulevard (now Roxas Boulevard) in Manila.
  • BEC begins airing the weekly Sunday Masses from the ABS studios in Dewey Boulevard (now Roxas Boulevard) in Manila.
  • BEC covers the Jabidah Massacre and the assasinations of John F. Kennedy, Robert Kennedy and Martin Luther King.
  • BEC relaunches radio stations DZAQ as Radio Patrol, DZXL as drama station and DZYL as sports station.  BEC has the Spanish station DZME (which closes down later), variety music station DZYL, pop music station DZQL and Filipino pop culture station DWOW.
1961
BEC begins airing the first educational show on Philippine TV--Education on TV--with Jesuit priest and history teacher Father Horacio de la Costa and art teacher Fernando Zobel, produced by Father James Reuter on Channel 9.
Events take a turn at BEC this year.
  • BEC gets new TV companions: Associated Broadcasting Corporation (ABC-DZTM, Channel 5), Republic Broacasting Systems (RBS, later Greater Manila Area or GMA, Channel 7), Manila Broadcasting Corporation Television (MBC-DZRH Channel 11) and Intercontinental Broadcasting Corporation (IBC, Channel 13).
  • BEC and other TV channels cover the Philippine national elections that sees Diosdado Macapagal as president and senator Ferdinand Marcos as vice president.
  • June 14: BEC opens the Philippines' first regional radio-TV station of a TV network, first TV station outside Manila, and the first radio-TV station in Southern Philippines: BEC Cebu (now ABS-CBN Cebu). 
  • Post-June: BEC opens the first TV-radio broadcasting station in Ilocandia--BEC Dagupan (now ABS-CBN Dagupan).
1962
Events take a turn at BEC this year.
  • BEC's new variety show Caltex Cavalcade opens.
  • BEC opens BEC Channel-4 Bacolod (now ABS-CBN Bacolod), the first regional TV-only broadcast station in Southern Philippines and the second TV station in Visayas.
  • BEC covers the ASEAN Games in Bangkok in Thailand.
  • BEC becomes the first Philippine media network to go on remote live telecast.
  • BEC becomes the first Philippine media network to utilize the 1-inch helical video tape and the 2-inch Ampex tape in recording TV shows.
  • January: BEC gets a new companion: Philippine Broadcasting Service (PBS Channel 10).
  • December: BEC Channel 2's audience share declines, as RBS becomes the number 1 TV station in terms of Manila ratings then.
1963
  • BEC airs the variety show The Nida-Nestor Show.
  • In time for the 10th anniversary of Philippine television and BEC (formerly ABS) in the television industry, BEC becomes number 1 in Manila ratings again, dislodging RBS.

1964
  • ABS-CBN receives the first videotape recorders in the country and premieres the first videotaped recorded show Your Evening with Pilita.
  • ABS-CBN shows and stars compete in the first Philippine TV awards contest "Citizen's Awards for Television" (CAT) of the Citizen's Council for Mass Media.

1965
  • BEC and other media channels cover the 1965 Philippine national elections that sees the win of senator Ferdinand Marcos as president and ABS-CBN executive Fernando Lopez as vice president.
  • BEC has Eugenio Lopez Sr's eldest son Eugenio Jr as the new owner.
  • BEC has Channels 3 and 9 as the most widely watched TV channels in the Philippines, with DZXL and DZAQ Radio Patrol as the most widely-listened radio stations.

1966
  • Color TV tubes make their way in the Philippines.
  • BEC airs the comedy Pancho Loves Tita.
  • BEC and other media channels cover President Marcos' state visit to the United States.
  • BEC covers the ASEAN Games in Bangkok in Thailand for the second time.
  • November 17: BEC begins telecasting shows in color on Channel 2 and adopts the Sarimanok logo, as BEC  is the first Philippine media network to introduce color TV in the Philippines.

1967
Events take a turn on BEC (later name: ABS-CBN) this year.

  • BEC is the first Philippine media network to open a relay station in Baguio City.
  • February 1: BEC changes corporate name to ABS-CBN Broadcasting Corporation, adopts the tagline "The Philippines' Largest Network" and moves to a new site in Quezon City's Bohol Avenue.  ABS-CBN has 2 TV stations and 7 radio stations in Manila, 3 TV stations and 14 radio stations in the regions and 3 affiliate radio stations, being true to its tagline "The Philippines' Largest Network".
  • Post February: ABS-CBN's Channel 9 launches more foreign shows like The Flying Nun.
  • June: ABS-CBN and other media channels cover the Independence Day festivities at Luneta in Manila.
  • December: ABS-CBN holds the 50-hour back-to-back marathon coverage of the Philippine national elections.
1968
TV is the medium earning the highest advertising revenue, overtaking radio.
Events take a turn at ABS-CBN this year.
  • ABS-CBN shows Buhay Artista, Wild Wild West, The Nida-Nestor Show, Tawag ng Tanghalan, Cine Pilipino/Filipino Cinema and Your Evening with Pilita get top spots on the ratings charts for 1967. This is the first time the ratings charts appear, resulting from the competition between network-produced shows and advertiser-produced shows.
  • ABS-CBN airs the first daily drama series termed as a "soap opera".
  • ABS-CBN introduces the "breaking news" concept on Philippine TV as it airs the 1st marathon coverage of the Ruby Towers Collapse in Metro Manila via microwave transmission from an Outside Broadcast (OB) van with 3 black-and-white cameras.
  • ABS-CBN covers the Olympic Games in Mexico City--the first Philippine media network to have a live via satellite coverage of an international event.
  • ABS-CBN starts covering live the events of the United States Presidential Elections.
  • ABS-CBN is the first TV network to take full control of producing TV shows and to relieve advertising agencies of producing regular TV programs.
  • ABS-CBN begins implementing the 60-second rule for TV commercials.
  • ABS-CBN is the first Philippine media network to establish the country's 1st cable company with its launch of Nuvue Cablevision.
  • ABS-CBN acquires and incorporates SCAN, the film production company specializing in film and TV commercials.
  • December 18: ABS-CBN is the first Philippine media network to have a broadcast centre complex in the country as inaugurates its Bohol Avenue Broadcast Center Complex--the first, biggest and best-equipped broadcasting complex in East Asia then (composed of 6 studios, a soundtrack recording hall, lighting effects, 16 TV cameras and made-for-TV movie facilities), rivaling Japan's NHK and making it the training ground for TV people from Japan, Thailand and Australia.
1969
ABS-CBN airs
  • Man on The Moon, covering Apollo 11's historic landing on the moon--the first telecast of an international and inter-planetary event via satellite in full color.
  • Bandwagon '69, the special election eve variety extravaganza sponsored by the members of the Nacionalista Party--among them President Marcos and Vice President Lopez broadcasting 3 hours earlier than other networks
  • Halalan '69, the first marathon TV coverage of the Philippine national elections that sees the reelection of President Marcos and Vice President Lopez
  • the Miss Universe Contest in the United States crowning Filipina candidate Gloria Diaz as the winner.
Events take a turn on ABS-CBN this year.
  • ABS-CBN is the first Philippine media network to hold a marathon public service coverage via microwave.
  • ABS-CBN is the first Philippine media network to have an all-news and commentary radio via Radio Patrol.
  • ABS-CBN sells CBN's Channel 9 and the former ABS building to Marcos crony/ambassador/sugar businessman Roberto Benedicto, who uses the channel and the building with the stations of Radio Philippines Network (RPN)--to build Kanlaon Broadcasting Systems (KBS)--marking his entry to media.
  • The Philippine Association of National Advertisers (PANA) and the groups of consumers request ABS-CBN and other TV stations to minimize TV ads to less than 15% of the telecasts.
  • March: ABS-CBN airs the first real nationwide news simulcast, when the network’s five TV stations, 21 radio stations and three affiliate radio stations all throughout the country connect via relay sites to the main newscast in the Quezon City studios.
  • June: ABS-CBN announces its new channel assignment from Channels 3 and 9 to Channels 2 and 4.
1970
ABS-CBN opens a relay station in the Bicol Region.

1970-1972
  • The Philippines becomes the 3rd country in the world to manufacture color TV sets. 
  • ABS-CBN opens new shows, including the talk show Impact with newspaper writer Max Soliven
  • ABS-CBN and other TV channels cover the 1st Quarter Storm, the series of nationwide bombings, including the Golden Buddha theft, the Dovie Beams scandal and the Quintero Payola Report at the Constitutional Convention.
  • ABS-CBN Channels 2 and 4 take hold of 80% TV audience share then.

1971
  • August 21: ABS-CBN and the other TV networks cover the bombing in Manila's Plaza Miranda, disrupting the miting-de-avance (general meeting) of the opposition senatorial candidates.

1972
Events take a turn on ABS-CBN this year.
  • ABS-CBN operates 2 Manila TV stations (Channels 2 and 4), 7 Manila radio stations, 3 affiliate radio stations, 3 regional originating TV stations, 2 regional relay TV stations and 14 regional radio stations, making it the Philippines' largest media network.
  • ABS-CBN puts up a large microwave relay system that will air its shows nationwide.
  • Phil Delfino composes ABS-CBN's "The Philippines' Largest Network" jingle.
  • August 5: ABS-CBN airs Damayan/Helping Hand, the first full scale telethon (telephone marathon) aiming to raise funds for the victims of Typhoon Isang with ABS-CBN talents (Dolphy, Nora Aunor, Vilma Santos, Tina Revilla, Tony Santos Sr.) donating P12,000--a big contribution to the overall fund count of P33,800 plus thousands of food and clothing donations from advertisers.
  • September 20: Military troops take over ABS-CBN's studios to the surprise of the employees and the stars, who find out the declaration of martial law after.
  • September 21: President Marcos declares martial law.
  • Post September: President Marcos orders the take-over of all media firms to prevent communist propaganda. Press Secretary Francisco Tatad and Gregorio Cendana (of National Media Production Center) take over ABS-CBN's Channel 4-Manila and rename it as Government Television (GTV Channel 4). ABS-CBN stars and employees gather at the Now Restaurant outside the ABS-CBN studios daily with hopes of reopening.
  • September (until February 1986): ABS-CBN salesman Freddie Garcia leads the network's employees and stars  moving to Channel 7. Other ABS-CBN shows, stars and employees start moving to Channels 9 and 13.
  • November 27: ABS-CBN president Eugenio Lopez Jr gets arrested lands in Fort Bonifacio in Metro Manila.
  • Post November: ABS-CBN general manager Jake Almeda Lopez begins negotiations on selling ABS-CBN to Benjamin "Kokoy" Romualdez (brother of President Marcos' wife Imelda) and Roberto Benedicto.
1973
  • TV channels report on the drafting of the new Constitution.
  • June 9: Benedicto and KBS employees take over ABS-CBN's Bohol Avenue studios.
  • August: Military people turn over ABS-CBN's Bohol Avenue Broadcast Center Complex for use without compensation to Kanlaon Broadcasting System (KBS), then broadcasting on Channel 2. The ABS-CBN Bohol Avenue Broadcast Center Complex becomes KBS Plaza.


1974
  • Channel 2 reopens under the new Banahaw Broadcasting Corporation (BBC), still under Benedicto.
  • TV channels cover the Miss Universe contest in Manila--the city's first time to be the contest venue.
  • ABS-CBN president Eugenio Lopez Jr goes on hunger strike from Fort Bonifacio.  TV channels report on the hunger strike. 

1975
  • June: TV channels cover the Muhammad Ali-Joe Frazier boxing match "Thrilla in Manila".
  • Pre-October: ABS-CBN executive Eugenio Lopez Sr dies of cancer in the United States.

1977
  • October: ABS-CBN president Eugenio Lopez Jr escapes with future senator Sergio Osmena III from Fort Bonifacio to the United States, starting the Lopez family exile in San Francisco.

1978
  • Philippine TV channels give live coverage of Pope John Paul II's inaugural mass.


1980
Channels 2 of BBC, 9 of KBS and 13 of IBC move into the new Broadcast Center in Quezon City's Diliman district.
Channel 4 becomes Maharlika Broadcasting Systems (MBS-4), and begins using ABS-CBN property and equipment from KBS.

1972-1986
ABS-CBN shows, stars and employees continue moving to the other channels (Channels 4, 7, 9, 13)
1981
January: TV channels report on the lifting of martial law.
February: TV channels give live coverage of the first Philippine visit of Pope John Paul II, who visits Manila and other key cities in the archipelago.
June: TV channels give live coverage of the 1981 Philippine national elections still with Marcos as president.
1983
August: Philippine TV channels give small airtime on Senator Benigno Aquino Jr's assasination and funeral procession. Mitos Villareal, TV director for variety specials, catches the historic 1-million crowd for the late Senator Aquino's funeral on video, later to be aired on Channel 7.
1984
TV channels cover the investigation on the Aquino assasination by the Agrava Commission.
1985
November-December: President Marcos' declaration of the 1986 snap elections starts the election campaign. All the TV channels cover President Marcos' campaigns leaving little airtime for oppostion presidential candidate and Benigno Aquino's wife Corazon.
1986
February 7: Philippine TV channels cover the tainted 1986 Philippine national elections, with Marcos and Corazon Aquino claiming victory as president.
February 22: TV channels cover the announcement of defection of military men Fidel Ramos and Juan Ponce Enrile from the Marcos government--the start of the 1986 EDSA Revolution.
February 24: Rebel soldiers and former ABS-CBN personnel take over the studios of Banahaw and MBS (now the ABS-CBN studios) by the morning, going off the air during the live news conference in Malacanang with President Marcos and Chief of Staff Fabian Ver. Channels 2 and 4 come back on air late at noon and start broadcasting for the The Filipino people.  The channels air this time Mabuhay ang Kalayaan, the special marathon coverage on the 1986 EDSA Revolution set up by various media people, among them former ABS-CBN talents, personalities and employees.
February 25: TV channels cover President Marcos' oath-taking in Malacanang. Channels 2, 9 and 13 go off-air cutting the coverage of Marcos' oath-taking.  Channel 4 airs video of President Aquino's oath-taking in Club Filipino in Metro Manila. All TV channels report the departure of the Marcos family from Malacanang and the eventual Siege of Malacanang by the Filipino people.
February 28: Eugenio Lopez Jr. returns from exile in the United States to resurrect ABS-CBN.
March-September: The government supervises the stations of Broadcast City site. The Presidential Commission on Good Government (PCGG) orders the release of Banahaw's Channel 2 frequencies to the Lopezes and sequesters Channels 2, 9 (with Radio Philippines Network/RPN as a new name) and 13.
June: The government grants permits to the Lopezes to operate ABS-CBN's Channel 2 and two radio stations-one of them DZMM.
September 12The Comeback--ABS-CBN resumes Manila operations on Channel 2 with only bank loans, a franchise, haphazard assembly of old, dilapidated and borrowed equipment, temporary offices at the Manila Chronicle office in Pasig, and an initial  staff of 200 people.
October: President Aquino presides over ABS-CBN's formal resumption of commercial operations.
Post-October: ABS-CBN joins the then 13-year old Kapisanan ng Mga Brodkaster ng Pilipinas (KBP).  It becomes  the first Philippine media network to develop a successful world-class broadcast image design.  It then resurrects the pre-1972 newscasts Balita Ngayon and The World Tonight [under the new name Philippines Tonight]. In this year, it launches
  •  the dramas Ina/Mother, Hilakbot/Terror, Luneta: Discovery Hour, Bubog sa Puso/Broken Glass in the Heart andAngkan/Clan
  • the comedies Wanbol High/One Ball High, Let's Go Crazy with Jack and Joey and Tin Pan Alley
  • the talk shows Rumors, Facts and Humors and Bar None-the shortest running show on Philippine TV
  • the variety shows Na-Kuh Eto N-APO Sila/Oops...Here They AreTriple TreatIn-Tux-IcatingVarietyAlways Snooky andLots to Catch
  • the current affairs shows including PEP Talk (People, Events, Places Talk) with Loren Legarda as host
  • the newscasts Magandang Umaga Po/Good Morning to You and Good Morning Philippines (later a newscast on regional news)
December 31: ABS-CBN becomes the lowest-rating TV network among all the 5 TV stations in Metro Manila, suffering heavy losses.
1987
Former ABS-CBN stars, personalities and employees, including Freddie Garcia, start to return to ABS-CBN.
The Lopezes counter accusations of Banahaw's charges of the Lopezes owing them for the supposed lease of ABS-CBN's equipment, telling that media operator Benedicto owes them back rentals for ABS-CBN's equipment taken without compensation in 1972.
ABS-CBN gets back its facilities from MBS (with the new name PTV/People's Television/Philippine Television)and absorbs MBS's 600 employees into the ABS-CBN workforce.
ABS-CBN is the first Philippine media network to use the Betacam tape, a technological advancement then.
February: ABS-CBN is relaunched as The Star Network via the live special variety show Ang Pagbabalik ng Bituin/The Star's Return, as it calls back all its former stars and personalities working in other various media networks to return to ABS-CBN.  Present in the live show are Maricel Soriano, Alma Moreno, Richard Gomez, Joey Marquez, Pops Fernandez and Martin Nievera.
Post February: ABS-CBN reports on the drafting of the first post-1972 Constitution.  It launches
  • the newscast TV Patrol (new name: TV Patrol World), becoming the number 1 newscast on Philippine TV for the next 20 years and having anchors Robert Arevalo, Mel Tiangco, Noli de Castro, Frank Evangelista, Angelique Lazo, Kata Inocencio, Korina Sanchez, Julius Babao, Tintin Bersola, Henry Omaga Diaz, Ces Drilon, Aljo Bendijo, Ted Failon and Karen Davila
  • the comedies Palibhasa Lalaki/Because of MalesChika Chika ChicksIn The Money, Mga Kuwento ni Lola/Grandma's Stories and Goin' Bananas
  • the variety shows Loveli-Ness with Alma Moreno and Twogether: Martin and Pops with Martin Nievera and Pops Fernandez
  • the talk shows Star Cafe and Dina
  •  the weekly Regal Films movie special Regal Presents
  • the current affairs show Probe with Cheche Lazaro, which moved to GMA after less than a year (in 1988) and coming back to ABS-CBN after 18 years (in 2005)
  • the drama Maricel Drama Specials, which runs for the next 10 years
1988-1990
ABS-CBN launches the talk show Teysi ng Tahanan/Teysi of the Home with Tessie Tomas
1988
ABS-CBN airs
  • the variety show Tonight with Dick and Carmi
  • the current affairs show Magandang Gabi Bayan/Good Evening to Our Dear Nation, with host Noli de Castro and running for more than 17 years [with replacements Henry Omaga Diaz, Gus Abelgas, Erwin Tulfo, Julius Babao, Korina Sanchez, and Katherine de Castro]
Events take a turn on ABS-CBN this year.
  • ABS-CBN relaunches ABS-CBN Cebu and starts the resumption of operations in ABS-CBN's regional stations.
  • ABS-CBN revives the Bridges on the Air-Link to the Future with a new domestic satellite system, making it the first Philippine media network on full nationwide satellite broadcast.
  • March: More artists like Sharon Cuneta and President Aquino's actress-of-a-daughter Kris join ABS-CBN. Sharon has her first show--The Sharon Cuneta Show.
  • August 8 (The Historic Date: 8-8-88): Number 1 Since Then--ABS-CBN becomes number 1 among the 5 Filipino TV channels in Manila in the audience share and ratings, with all the Top 10 shows belonging to the network, and the first in the Philippines to be number 1 after its relaunch.  ABS-CBN's TV companions, notably People's Television (PTV Channel 4, later National Broadcasting Network: NBN Channel 4) and Greater Manila Area (GMA Channel 7) start attempts to bring in more viewers after ABS-CBN becomes the number 1 Philippine TV network.
  • November: ABS-CBN introduces the new slogan "In the Service of the Filipino".
  • December: ABS-CBN starts satellite broadcast of its prime time shows.
  • December 11: ABS-CBN airs marathon of 6 hours for the phenomenally top-rating EDSA Revolution-themed international drama series A Dangerous LifeA Dangerous Life is the first successful 6-hour marathon broadcast and the most highly-rated show in Philippine TV then.
1989
ABS-CBN airs
  • the dramas Agila and Coney Reyes on Camera [from RPN9
  • the talk show Oh No It's Johnny
  •  the comedy Okay Ka Fairy Ko/You Did Well My Dear Fairy from RPN (and then to GMA)
  • the variety shows Ryan, Ryan Musikahan/Musicals with Ryan and Eat Bulaga! from RPN (and then to GMA)
  • the educational show Batibot (from PTV and RPN to GMA)
  • the current affairs show Tatak Pilipino/Filipino Brand
Events take a turn on ABS-CBN this year.
  • ABS-CBN holds the first media-sponsored nationwide midnight prayer vigil for peace in the Philippines.
  •  ABS-CBN airs Kris at 18, the network's birthday special for Kris Aquino and begins the series of media specials celebrating the birthdays and milestones of its stars and personalities then.
  • ABS-CBN re-launches its Manila FM station DWRR 101.9 FM, beginning as the country's 1st all-CD music and all-female music jock radio station.
  • ABS-CBN launches socio-civic media campaigns Sundalo ng Karahasan, Kandila at Panalangin, Citizen's Crusade for Democracy and Peace with JusticeBantay Bata and Sagipbayan.
  • ABS-CBN is the first broadcast network in the Philippines with an electronic newsroom.
  •  ABS-CBN launches the socio-civic organization ABS-CBN Foundation.
  •  December 9: Rebels seize the ABS-CBN buildings for a few hours at dawn in a military coup against President Aquino, stalling the taping of Goin' Bananas.
1990
ABS-CBN airs
  • the comedy Luv Ko Si Kris/I Love Kris with Kris Aquino
  • the talk show Mel and Jay (later moving to GMA after 5 years)
  •  the variety show Sa Linggo N-APO Sila/They're Here on Sunday! with the legendary band Apo Hiking Society
  • One Asia Assembly, the country's first live via satellite conference.
ABS-CBN covers
  • the aftermath of the 1990 Earthquake hitting the cities of Baguio and Cabanatuan and starts the Killer Quake Emergency Fund Campaign
  • the Middle East Gulf War in Iraq and Kuwait
ABS-CBN makes DWRR the first FM radio station on full nationwide satellite broadcast.
ABS-CBN gets 40-50% Metro Manila TV audience share, and 70% regional TV audience share-the highest of any Philippine TV network.

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