Friday, October 19, 2012

Intercontinental Broadcasting Corporation

Intercontinental Broadcasting Corporation (IBC) is a Philippine VHF television network of the Government Communications Group headed by the Press Secretary and co-owned by Viva Entertainment. Its studios are located at Broadcast City, Old Balara, Capitol Hills, Diliman, Quezon City and its transmitter is located at the Coca Cola plant, Roosevelt Avenue, San Francisco Del Monte, Quezon City. It is one of three government-owned and controlled television stations, along with Radio Philippines Network.

Among its assets are the broadcast television networks both Viva-TV on IBC channel 13, and dance mix radio networks iDMZ in Metro Manila, as well as news AM radio networks Radyo Budyong 1386.

Beginning as Inter-Island 13
IBC was launched on Channel 13 and granting the first TV camera broadcasting franchise on 1960 as the Inter-Island Broadcasting Corporation (IBC). Inter-Island TV-13 was the first Philippine network to go on full satellite broadcast daily, the first to go on full color broadcast, and the first to employ an Outside Broadcast Van (OB Van) in its news operations.
Channel 13 started broadcasts in 1961 under Inter-Island Broadcasting Corporation thru the tri-media conglomerate of RMN-IBC-Philippine Herald owned by the late Andres Soriano. The station also broadcasts in Cebu and Davao. In 1970s, IBC launches the color transmission named "Vinta Color" named after the Vintas from Zamboanga, the third network in the Philippines to convert to all-color broadcasts.

Dick Baldwin was the station's first owner, and programming first consisted of mostly foreign programs from CBS, and a few local shows. Andres would acquire the channel in 1962.
Relaunch as Intercontinental Broadcasting Corporation

On February 1, 1975, Inter-Island 13 split off from the Sorianos, owners of RMN and was renamed Intercontinental Broadcasting Corporation (IBC) and moved to Benedicto Group of Companies by the late Roberto S. Benedicto (1916–2000), who purchased the network consisting of the Manila station and another relay station in Visayas and Mindanao. IBC also opened its FM station DWKB-FM the same year, it became the number one FM station in the country. In 1976, IBC metamorphosed into one of the country's most viewed TV network with its primetime lineup and full length local and foreign films aired on this channel. This catapulted IBC in the number one slot among 4 rival networks.

Through the sweat of its employees and the income generated from its programs, the network built and finally moved into its present home at the modern Broadcast City, in 1977. The complex was a 55,000 square metre tract located at Capitol Hills, Diliman, Quezon City.

IBC manifested an enviable resilience in surviving the challenges. It marked the biggest, most progressive leap any network has ever made. Because of its station produced shows and co-production ventures, it penetrated a wider market. Thus, remarkable productivity surfaced with a acquisition of several provincial TV and Radio stations.

Post-EDSA Revolution
After the EDSA revolution, IBC was sequestered by the government. A board of administrators was created to run the station. All of the stocks and assets of IBC, and its sister networks RPN-9 and BBC-2 were sequestered by the Presidential Commission on Good Government (PCGG).

President Corazon Aquino turned over IBC and RPN to the Government Communications Group and awarded BBC through an executive order to ABS-CBN Broadcasting Corporation. When BBC closed down, IBC absorbed majority of its displaced employees, thus doubled the operating expenses of the network. Cost of programs went up three-fold. Line-produced shows and co-production ventures with some big film companies like Viva, Regal, and Seiko were favored. The top rated shows of IBC were pirated by rival networks. Cost of programs, talent fees and TV rights increased tremendously. IBC could no longer afford to produce its own shows. In 1987, IBC 13 renamed E-13 for the first time and its slogan Life Begins at 13 noted for the butterfly logo in the form of the letter E and the number 13. In 1989, E13 renamed back to IBC 13.

IBC: Pusong Pinoy Pusong Trese from 1989 to 1990
Added by Russel Liwag
IBC took on a new image at the same year, Pusong Pinoy, Pusong Trese, to recapture the glory days it once had. But because of the sequestration, periodic change of management and the internal problems, the network started to lose the support from its advertisers.
Islands TV-13

Islands Broadcasting Corporation under Mr. Tonyboy Cojuangco took over the management and the marketing of IBC (which came to be known as Islands TV-13) in 1990. It was in the later part of its operations that ratings and income suffered due to mismanagement which caused labor unrest.

Return of Operations
In 1992, IBC return to air and became a 100% government owned station by virtue of a compromise agreement between PCGG and Roberto Benedicto, management and marketing were returned to the IBC Board of Directors. The programming remained at a standstill in preparation for the launching of a new image of the station.

It was 1994 when IBC launched Pinoy Ang Dating with a Filipino-like visually enticing music video (with Grace Nono as the composer and singer of the same song), an innovation in terms of station identification. Despite limited resources, programming improved but the battle for audience share continued. Advertisers became more responsive to marketing efforts. The said ident won the Gawad CCP Award for Best Station Identification in the said year.

Vintage Television (VTV), later merged with Viva Television in 1999, entered the scene in 1996 with PBA Games as its major program and continued until 2002 and return in 2011. Rehabilitation of the transmitter and other technical facilities where initiated in the central and provincial stations. A new Harris 60 Kilowatt transmitter was installed. The global service of APSTAR 1 satellite was utilized for a wider global reach.

In 2003, IBC launched its new logo and the new slogan Ang Bagong Pilipino with a freestyle station ID.

In late 2007, IBC Management inked a deal with the Makisig Network, led by Hermie Esguerra. Makisig was accepted as a primetime block-timer of IBC. However, Makisig Network's programs were not aired due to questions on the propriety of the terms and conditions of the agreement. Said agreement expired in October 2008.

Abandonment and privatizationEdit
After four decades of serving the network's dominance and entertainment programing, IBC-13's studios and facilities are abandoned due to negligence and their network's mismanagement. Both their studio equipment, cameras, lighting and props are useless, dilapidated and very old, cash and budgets were afford to utilize radio-TV operations, their programing and airtime suffering them from a network war in the late 1980s and the 1990s and many employees of their jobs. The management tries to revive the ill-fated network in the 2000s.
There were many plans to sell and privatize IBC and its sister station RPN.[2] TV network ABS-CBN is planning to buy the network's blocktime to address signal problems and mimic the former's programs. However, ABS-CBN would not join the privatization bid due to ownership regulations.[3]

IBC has been entered into a joint venture agreement with Prime Realty, an affiliate of R-II Builders Group of Reghis Romero Jr. The agreement calls for the development of 3.5 hectares of Broadcast City.[4]
This makes the Aquino administration wanted to privatize both RPN and IBC to private sectors and retain the People's Television (PTV) as a sole-mandated government TV network.[5][6]
It has been announced that conglomerate San Miguel Corporation will join the government-sponsored bidding for the privatization of RPN and IBC.[7][8]

1 comment:

  1. ibc is the longest running channel in ph tv. the internet is now becoming a source of information. check out rappler and its ceo maria ressa