Comprehensive national policies and programmes on tobacco control
(a) Health warning statement on cigarette packs (Republic Act No . 7394 - Article 94) passed by Congress in 1991.
Problem: No guidelines so not implemented until 1 July 1993
Action: The Department of Health issued Administrative Order No. 10 on 22 March 1993 stating details on placing government warning "Cigarette smoking is dangerous to your health", effective July 1, 1993.
(b) Meeting of Secretary of Health Juan Flavier with advertisers' group to place the specified warning on billboards, and voice-over on TV ads and radio commercials after the commercial. They agreed to comply .
Effect: Radio commercials for cigarettes are now followed by voiced over warning; TV ads now followed by voiced over warning; billboards newly set up have warning at bottom - small but "readable"
Problems encountered
1 . Republic Act 7171 signed by Pres. Corazon Aquino - Protecting tobacco industry where 15 % of total tobacco revenues (about lOB pesos in 1991) will go back for development of tobacco industry in 7 provinces producing Virginia tobacco with a minimum of 1 million kilos per province.
2 . House Bill 10050 (sponsored by 50 Congressmen) and Senate bill no . 1561 (sponsored by Senator Gloria Macapagal-Arroyo) is for repealing/amending Consumer's Republic Act No. 7394 to miniaturize (smaller) make printed warning labels and displace it from front of the pack as stipulated by the Department of Health to the side of the pack.
President Benigno Aquino III to lift the ban the TOBACCO ADVERTISING in the Philippines, because bring back the 1993 health warning on the front panel of cigarette packs!
all forms of tobacco advertising in mass media would revived, so tobacco advertising would be used in newspapers, magazines, billboards, posters, streamers, hand bills, leaflets, mails and the like.
all cinema and outdoor advertising would revived and it aired during movie breaks.
all tobacco advertising on free-to-air television, cable television and radio would revived and it aired during commercial breaks of television and radio programs.
So, Tobacco Promotions carrying the promo period and DOH-FDA permit number. Promotions must be directed only to persons at least eighteen (18) years old. Persons below eighteen (18) years old or who appear to be below eighteen (18) years old may participate in such promotions. The participants in promotions must be required to provide proof of age.
The placement shall be made by any manufacturer, distributor, or retailer of any tobacco product or tobacco product package or advertisement as a prop in any television program or motion picture produced for viewing by the general public or in a video, optical disc or on a video game machine.
(a) Health warning statement on cigarette packs (Republic Act No . 7394 - Article 94) passed by Congress in 1991.
Problem: No guidelines so not implemented until 1 July 1993
Action: The Department of Health issued Administrative Order No. 10 on 22 March 1993 stating details on placing government warning "Cigarette smoking is dangerous to your health", effective July 1, 1993.
(b) Meeting of Secretary of Health Juan Flavier with advertisers' group to place the specified warning on billboards, and voice-over on TV ads and radio commercials after the commercial. They agreed to comply .
Effect: Radio commercials for cigarettes are now followed by voiced over warning; TV ads now followed by voiced over warning; billboards newly set up have warning at bottom - small but "readable"
Problems encountered
1 . Republic Act 7171 signed by Pres. Corazon Aquino - Protecting tobacco industry where 15 % of total tobacco revenues (about lOB pesos in 1991) will go back for development of tobacco industry in 7 provinces producing Virginia tobacco with a minimum of 1 million kilos per province.
2 . House Bill 10050 (sponsored by 50 Congressmen) and Senate bill no . 1561 (sponsored by Senator Gloria Macapagal-Arroyo) is for repealing/amending Consumer's Republic Act No. 7394 to miniaturize (smaller) make printed warning labels and displace it from front of the pack as stipulated by the Department of Health to the side of the pack.
President Benigno Aquino III to lift the ban the TOBACCO ADVERTISING in the Philippines, because bring back the 1993 health warning on the front panel of cigarette packs!
all forms of tobacco advertising in mass media would revived, so tobacco advertising would be used in newspapers, magazines, billboards, posters, streamers, hand bills, leaflets, mails and the like.
all cinema and outdoor advertising would revived and it aired during movie breaks.
all tobacco advertising on free-to-air television, cable television and radio would revived and it aired during commercial breaks of television and radio programs.
So, Tobacco Promotions carrying the promo period and DOH-FDA permit number. Promotions must be directed only to persons at least eighteen (18) years old. Persons below eighteen (18) years old or who appear to be below eighteen (18) years old may participate in such promotions. The participants in promotions must be required to provide proof of age.
The placement shall be made by any manufacturer, distributor, or retailer of any tobacco product or tobacco product package or advertisement as a prop in any television program or motion picture produced for viewing by the general public or in a video, optical disc or on a video game machine.
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