Friday, July 26, 2013

Lifestyle Network

Viva Entertainment plans to buy IBC-13 to become a part of number one channel as it is privatized by 1st quarter of 2012 and to revive the old network's glory days (as in Viva-TV).

Partnership with Viva Entertainment
On July 11, 2010, IBC-13 began a partnership with the Viva Entetainment, an operator of a number of cable channels in the country and some new programs with its slogan Ka-Bilib Ako! (Tagalog for "You Believe You"). Some of its local programs like Pop Girls, Wansapanataym, Daily Top 5, Wow! and Dear Heart are all produced by the Viva Television with the concept of live global satellite programming in local television. This joint co-production agreement with Viva makes IBC-13 a de facto part of the Viva family, similar to the arrangement when the primetime block. However, IBC and Viva remain separate entities. The same day, IBC-13 created two new departments, News and Public Affairs (headed by Zyrene Parsad-Valencia) and Entertainment TV (headed by Jose Javier Reyes). The same day, the first to broadcast remote news coverage and reporting.

The company began co-producing new programming for the network, such as a Pop Girls, the newest teen variety show which airs every sudnay nights, against the rating beating with ABS-CBN and GMA Network The network underwent management changes on July 12, 2010, as Boots Anson-Roa returned to IBC's president and cheif excutive officer. The appointed director of the board, while the new chairman of IBC is Orly Mercado. His foremost concern is to maintain the viability and competitiveness of the network in preparation for its privatization.

Mercado's first major move was to expand their contract of blocktime agreement and partnership with Viva Entertainment. Programming preparation from the number one entertainment channel via its new programming block Viva-TV was relaunched on IBC-13's lineup at the beginning on June 5, 2011. PBA Games would also return to the network as its major program as part of Viva Sports, it airs on Viva-TV begin its new competition TV ratings with ABS-CBN and GMA Network.

Relaunch as the Kapinoy Network
On June 5, 2011, IBC relaunched a new logo and revival slogan Pinoy ang Dating! to reflect the change with a Filipino-like visually an innovation in terms of station identification. During the relaunch, IBC-13 launched a new campaign branding itself as the "Kapinoy" network (literally means "a member of the Pinoy") and the new franchise to operate under Republic Act 7831.

At the present time, it aired between two block programming portions SMNI 39 in mornings and Viva-TV continues to reign on primetime with its sports, foreign canned and entertainment programs. IBC's religious, children, entertainment and news and public affairs program dominate the non-prime slots. This is achieved by providing for the personnel welfare and benefits and by renewed programming thrust which would cater to the biggest sector of society, the youth, the network is being reinvented which envisions it with a strong news and public affairs programs, provides high quality entertainment and serves as a tool in shaping and molding the country's ethical values and moral fibers.
On June 6, 2011, Lifestyle Network main studios in Quezon City and its regional stations in Baguio, Cebu and Davao will be equipped with the most modern gathering equipment for them to compete with the major television networks of ABS-CBN and GMA Network . The same day, the new plans to order of IBC-13 with the new entral equipment room, new OB van, new studio equipment, new news truck, new ENG van/News Outside Broadcast Van with live video playback capability via on-board microwave link, new VTR technician presentation, new post production, new transmitter, new cameras, new HD cameras, new main studios, new dish satellite from Domestic Satellite Philippines, Inc. (DOMSAT) with satellite downlink and microwave especially during live events, new master control equipment, new radio booths, new IPV van, new lighting, new props and other broadcast equipment for its TV and radio broadcasting as well as the regional stations as its finaly privatized by 1st quarter of 2012 and to revive the old network's glory days. Also, a new Harris Transmitter has been installed. IBC's transmitter power shall be increased to 60 kW.

Through co-owned Pilipinas Global Network Ltd., international channels IBC Global has launched in June 2011. The channels were available in Europe, Middle East, North Africa, Guam, and the United States.

On July 1, 2011, the IBC FM radio network had the largest chain of radio stations in the country which is the return of dance music station DMZ-FM inspired by 89 DMZ rebranded as iDMZ was relaunched on August 28, 2011. The same day, News Team 13 begun using the patented 3D:LIVE™ for weather forecasting, the technology is the most advanced weather forecasting system in the world provided by Weather Central, LP based in Madison, Wisconsin USA. Hence, the new division of News Team 13 for weather forecasting called News Team 13 Weather Central is launched.

IBC-13 was also the official broadcaster of the 2011 World Youth Day, which was the visit of Pope Benedict XVI to the country.

On August 11, 2011, IBC-13 unveiled its flagship coffeetable book, "Pinoy ang Dating: The Making of IBC-13." The 453-page book chronicles the hardships and odds that the network founder had to face, as well as the achievements and contributions of IBC-13 in Philippine Television history.

As 52nd Anniversary era
In January 1, 2012, IBC-13 celebrated their 52nd year in television with the new station ID and the new IBC jingle to boost its Kapinoy network campaign promoting line-up of more Viva-TV programs. The network held its Homecoming sa 13, which held a month-long celebration gathered former employees and talents for a grand reunion at IBC-13’s compound in Broadcast City. The network also launched a promo called "Treasure Hunt", where the people were invited to bring their oldest television, radio sets, microphones, and posters. The network also celebrated its 32nd year reign in the TV ratings. The company also did a nationwide caravan, showcasing the network's talents.
The same day, the network held a month-long celebration of IBC-13 and Philippine TV's 52nd year. The station produced two commemorative documentaries about the station's contribution in news and entertainment. Homecoming sa 13: The IBC Story was the first extensive television documentary done about the history of Philippine Television and the evolution of Philippine entertainment. The broadcasting giant capped its 52nd anniversary with a spectacular powerhouse concert extravaganza dubbed as Homecoming sa 13: IBC at 52, held at the The NBC Tent @ The Fort. It was hailed as one of the biggest media events of the year. The government-owned network rolled out the red carpet to welcome its high-profile guests from the business, advertising and media sectors, politics, members of the diplomatic community, with many of the society’s luminaries and glitterati. Valued friends and supporters of the network throughout the decades also attended the grand affair.

In June 30, 2012, Viva Entertainment announced that plans to buy IBC-13 last April 4, 2011 to become part of Vic Del Rosario-owned network as it is privatized last June 30, 2012 and to revive the old network's glory days (as in Viva-TV) and the entertainment network reformatted and renamed as VIVA, which become the Home of the Stars. Rosario said Viva Entertainment, would produce a new lineup of more entertainment programs while IBC-13 would continue to be responsible for news and public affairs programming and operation of the stations. The same day, with the new tagline Sa IBC-13, Ikaw ang No.3 campaign for the No.3 network to promote the Viva-TV programs.

Through co-owned Pilipinas Global Network Ltd., both international channels IBC Global last June 2011 and another entertainment international channel called VIVA Global were launched in July 1, 2012. The channels were available in Europe, Middle East, North Africa, Guam, and the United States. Also, launched its new cable cartoon channel Toon TV in partnership with Viva Entertainment on July 2, 2012.